My Secret Sauce - How to Work Out Your Websites Return on Investment

Today's blog post is from our Guest Blogger, Julian Hall, the Online Genius. Thank You Julian for sharing this article with us:

In 2012, more than ever, knowing what your return on investment will be on your digital marketing strategy is crucial. Gone are the days when the finance director would sign off on an online marketing budget year on year without being able to measure success. Why? Because many companies didn't see a return and no-one quite knew why.

Connecting with Your Readers on Twitter

If you are anything like I was one year ago, you might be wondering ‘what’s all the rave about social media marketing?’ Everybody seems to be doing something online. Don’t talk about that little bird, Twitter. What would you need it for, anyway?

Signing up for Twitter (Oh! By the way, it is not a bird.) is easy, and it is an effective way to get your mini blogs out there. So go to http://www.twitter.com and click on the button ‘Join Now’ to sign up for your account. Once you have signed up for Twitter and opened your free account, you will need to tell Twitter “What are you doing?” and hey, you have started tweeting.

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There's Power In Presence - Even Virtually

As we work virtually we can easily imagine ourselves as being a one-man show, plodding away at our computers. Yet, even as we work alone physically, our online presence can be working for us, establishing our brand. There's power in presence, even virtually.

According to the Oxford Dictionary, Tenth Edition, Presence is 'the impressive manner or appearance of a person.' What is your online manner or appearance? Is it impressive? When you interact online, or present yourself, what do you project?

Astonishing Customer Service – You’re the Star in my Show

How do most persons treat stars? We stop, we look, and we listen. Is that how you view your customers? Many times we focus on ourselves and thus lose customers.

Our businesses are really not about ourselves. It is about adding value to our clients, and as we add value we gain. Astonishing service requires that you take time to listen to your customers. Just forget yourself for a moment. What does this client really need? Yes, it may be a document to be proofread or edited. However, what is the purpose of the document? What is the importance of the document to the client? Is the document to increase sales, to market a product or to share knowledge? What need is that document filling for the client and what is your role in filling that need?